Stichting Huidfonds Nederland
Umbraco, SugarCRM, API integration, donor platform, design
By not only building a beautiful website, but also setting up the CRM that ensures donors are recognised, approached and appreciated. Stichting Huidfonds Nederland is committed to everyone with skin problems — from eczema to psoriasis. For their work they depend heavily on donors. And those donors deserve an organisation that has its affairs in order.
What was the problem?
A new house style, a new website and a well-functioning CRM — those are three projects that you actually have to tackle at the same time, because they are inextricably linked. Donor data that is not properly recorded in the CRM leads to missed opportunities, duplicate communication and irritation. And you want to avoid that when you depend on the goodwill of your supporters.
What did ZAAKS! do?
We built the renewed Huidfonds website in Umbraco — fresh, modern and in line with the new identity. At the same time we set up SugarCRM and linked it to both Huidfonds websites via an API. Donor data automatically flows in the right direction. And we also provided the CRM training for the staff.
What does it deliver?
Huidfonds has a professional online presence that fits who they are, and a CRM that ensures donors get the attention they deserve. The link between website and CRM works automatically — no manual retyping, no errors, no missed opportunities.