Horeca Vakschool Rotterdam trains future hospitality professionals. A practical school with a clear target group: prospective students and their parents, who want to know quickly what the programme involves, how to enrol and what you can do with it.
The school needed a website that suits that target group: clear, accessible and not too formal. But also technically solid — easy to find in search engines and in AI search engines such as ChatGPT and Perplexity, which are increasingly the first port of call for people looking for a programme.
We built the website in Umbraco 13: stable, fast and easy to manage. The structure was set up with both SEO and GEO (Generative Engine Optimisation) in mind — so that the content is properly understood and cited not only by Google but also by AI search engines. The design is cheerful and practical, in keeping with the school culture.
A website that represents the school well and is easy to find — both via traditional search and via AI search engines. Editing is simple, updates are quick.